~ 700 clients

Acquired through the
IB Business

8+ years

Regional CFD industry experience in Southeast Asia

Experiences across sales, leadership, and business

20+ years

Multinational banking
experience

12 years

01/ THE PERSON BEHIND THE WORK

Complexity is everywhere.
Clarity is a choice.

“ The goal isn’t to make everything simple. It’s to make the next step clear. ”

My career has crossed banking, brokerage leadership, trader education, market analysis, and community development. The common thread: helping people move from information to informed action.

I began in sales and distribution before spending 12 years in multinational banking.
In 2015, I started building an education-led introducing-broker business across Southeast Asia, then moved into country and regional roles in the CFD industry.

Today, I’m developing a connected set of platforms with distinct jobs: help people learn, understand markets, explore tools and strategies, and discover business opportunities—without pretending one website can do everything.

My approach combines commercial discipline with practical communication.
Education should build understanding, and confidence should come from knowing both the opportunity and the risk.

02/ EXPERTISE

Where experience meets execution.

Capabilities shaped by operating businesses, leading sales teams, educating traders, and developing regional engagement.

01 - STRATEGY

02 - LEADERSHIP

03 - MARKETS

04 - COMMUNICATION

05 - OPERATIONS

06 - TECHNOLOGY

Business Development

Market-entry planning, lead-conversion programs, commercial roadmaps, and growth initiatives across Southeast Asia.

Sales & Team Leadership

Trader Education

Trading Platform

Business Setup

Content & Community

Managing large sales organisations, coaching teams, developing partner networks, and aligning activity with business targets.

Explaining market concepts through training, livestreams, seminars, market updates, and direct trader support.

Practical familiarity with MT4/MT5, basic programming on MT4 and TOS, and MT5 manager/admin tools.

Establishing brokerage operations, coordinating teams and accounting, and working within operating rules.

Combining digital content, offline events, and community initiatives to build awareness and sustained engagement.

03/ TRADING ECOSYSTEM

One vision.
Specialized platforms.

Rather than forcing every audience into one website,
each platform is designed around a specific need.

After years in banking, brokerage, and trading, I noticed that useful information is often scattered.
The Lazy Trader Ecosystem is my attempt to connect education, market observation, tools, copy-trading discovery, and business development into a more structured journey.

MEDIA

What If

Challenge Everything. Discover More.

EDUCATION

EDUCATION - INDONESIAN

TRADING STRATEGY HUB

TRADING CHART IMPLEMENTATION

COPY TRADE SIGNAL

TRADING TOOLS

ACCOUNT FARMING JOURNEY

TRADING BUSINESS

TRADING INDICATOR IMPLEMENTATION

Lazy Trader

Trading Santai

Eureka Trader

Chartist Setup

Pipsaurus

Trades2Copy

LazyPips

PipsAreUs

TradePreneur

Trade with Knowledge. Trade with Confidence.

Pahami Ilmunya. Santai Tradingnya.

From Knowledge to Strategy.

Trade the Chart. Not Your Expectations.

Understanding the Chart Better.

Follow the Experts. Trade Like the Pros.

Simplify Trading. Maximize Your Tools.

You'll Never Trade Alone

Beyond the Chart. Build Your Enterprise.

04/ CAREER HIGHLIGHTS

From Banking to Algorithmic Execution

Twenty years of continuous growth across banking, brokerage operations, and regional community leadership in Southeast Asia.

2023 - 2025

Senior Market Analyst, Asia
ICM Capital

Converted leads and IB relationships into revenue across Southeast Asia; built trader communities and led regional roadshow strategy.

2019 - 2023

Head of Vietnam
ICM Capital

Set up the Vietnam business from scratch — operations, staff, compliance — and built ICM Trading Academy to grow the direct client base.

2018 - 2019

Technical Analyst and Live Streamer
Tickmill Vietnam

Built market awareness through livestreamed technical updates and offline client consultation.

2015 - 2017

Country Manager Indonesia & Freelance IB
FX Fair & FXTM

Set up FX Fair's Indonesia business from zero;
built an independent IB book of ~700 funded clients across five SEA countries.

2010 - 2015

Regional PL Sales Manager
ANZ Bank Indonesia

Manage Personal Loan sales activities for East Indonesia region across 1,500 sales force

2008 - 2010

Retail Banking Branch Manager
ANZ Bank Indonesia

Branch level retail banking management role to ensure given targets, requirements, and developments are all well delivered.

2007 - 2008

Micro Finance Branch Manager
HSBC

Responsible for branch's end-to-end credit process in order to deliver a healthy portfolio.

2003 - 2007

Assistant Manager Credit Card
HSBC

Managing all credit card sales channels: Exhibition, Direct Selling, and Tele Sales within the given budget.

2001 - 2003

Early career — sales & distribution
Chevron Texaco, Astra Komponen, JDH Erindo Jaya

Reseller network management and FMCG distribution — the sales fundamentals everything after was built on.

05/ APPROACH

How I think about the work.

Simple principles for solving complicated commercial and communication problems.

Understand before persuading.

Make strategy executable.

Respect the risk.

Start with the audience’s context, questions, and needs. Communication works better when it earns attention rather than demands it.

A plan should translate into clear actions, measurable milestones, and feedback—not remain a presentation on a shelf.

In financial markets, education should explain uncertainty as well as opportunity. Confidence comes from understanding, not promises.

06/ FOUNDATIONS

Education, language & tools

EDUCATION

PLATFORMS & LANGUAGES

Bachelor of Engineering

University of Surabaya · 1995–2001
Industrial Engineering, majoring in Business Management.

EMAIL
contact.me@arnaldeureka.com

TELEGRAM
@arnaldeureka

WHATSAPP
@arnaldeureka

BASED IN
Danang, Vietnam.
Operating across Southeast Asia.